Radio New Zealand needed to become more relevant to the 30-49 year old millennial age group, and wanted a truly live, multi-media web experience. A multidisciplinary team of four designers - Sam Bazalo, Hannah McGeorge, Valerie Poort, and PeeJay Tofilau began a five-day experience design process in a small room to dive deeper into these users.
At the end of the process, opportunities were presented back to RadioNZ, along with the user profiles we’d developed. Going through an experience design process resulted in incredibly interesting insights. It took away stereotypical solutions to the demographic problem we had first been presented with, and allowed us to look deeper into how a younger generation of users could engage with RadioNZ online.
We began gaining empathy with people; those who listened to Radio NZ, or not. With this research, we built user profiles around the insights uncovered; these were responses to why users were not listening to RadioNZ. We then brainstormed ideas for these users, prototyped, developed, and refined these ideas.
We researched where RadioNZ was, and the wider mediascape to gain context.
We went out and asked people where they got their news from, and what they thought of radio.
From insights gained, we defined and identified personas. We used these to ideate from. We carefully curated and developed these ideas into our opportunities.
Presenting our process back to Radio New Zealand on our final day.
This is Radio New Zealand's current website, www.radionz.co.nz. Our insights and opportunities were enthusiastically responded to, and RNZ are currently working with an agency to create their new website ready for launch in 2016.