Solutions often don’t lie with the customer, but problems do.
Employees in large organisations need to understand their customers to develop the best solutions.
While design thinking is rapidly spreading through large organisations in New Zealand, many employees simply don't understand why and how to use the methods.
Boxed is a game. It’s a physical tool that aims to overcome the barriers to having employees in large organisations understand design thinking.
‘Listen to People’ guides employees through four methods that will help them understand specifically user-centric design, uncovering what their users really need.
The bright shapes are tangible representations of concepts, accompanied by a manual to facilitate the game.